Our History

 
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1996

  • Blues Recycled Clothing opens in Richmond, selling 300 pairs of vintage Levi’s

1998

  • Blues changes name to Need Supply Co.

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1999

  • Need Supply Co. relocates store, offices, and warehouse to Carytown, in Richmond, VA

2008

needsupply.com, circa 2008

needsupply.com, circa 2008

  • Need Supply Co. launches e-commerce site and begins shipping globally

  • Totokaelo founded in Seattle, WA. Totokaelo was the first-to-market in the American ‘young luxury’ movement, offering luxury goods in a warm, upbeat environment.

2008-2013

  • Need Supply Co. sales grow 640%, driven by e-commerce product sales and content curation

2010

Need Supply Co.’s corner of Richmond

Need Supply Co.’s corner of Richmond

  • Need Supply Co. moves retail store and offices to 3100 W. Cary Street, staying within Richmond’s Carytown shopping district

  • Totokaelo launched e-commerce site

2012

Totokaelo Seattle

Totokaelo Seattle

  • Totokaelo relocated to new, expanded store in Seattle. 12k sq. ft. location in the Capitol Hill neighborhood. Launched Art/Object division.

2013

  • Totokaelo launched Menswear division.

2015 - January

  • Totokaelo opens New York office

2015 - Fall

Totokaelo at 54 Crosby St. in New York

Totokaelo at 54 Crosby St. in New York

  • Totokaelo opens 8,400 sq. ft. SoHo store at 54 Crosby Street 

2016

  • Herschel Capital Corp. (HCC) acquires minority ownership in Need Supply Co.

  • Need Supply Co. launches Life Division and renovates flagship retail store in Richmond, VA.

2016 - September

  • Herschel Capital Corp. (HCC) purchases Totokaelo. Common platform of operations established, sharing select staff across brands.

Ribbon-cutting at new fulfillment center

Ribbon-cutting at new fulfillment center

2017

  • Need Supply Co. moves into a 60k sq. ft. fulfillment center in Sandston, VA. Additional Common Platform teams established for finance, merchandising, and fulfillment.

2017 - Fall

Totokaelo residency at 190 Bowery

Totokaelo residency at 190 Bowery

  • Totokaelo NY residency opens in the Germania Bank building at 190 Bowery. Crosby St. store begins demolition for renovation.

2018 - Fall

  • Need Supply Co. and Totokaelo parent companies merge to form NSTO. All Richmond, VA offices centralized into new headquarters. Totokaelo residency at 190 Bowery ends.

HQ office in the Scott’s Addition neighborhood of Richmond, VA

HQ office in the Scott’s Addition neighborhood of Richmond, VA

2018 - Dec

  • NSTO global headquarters opens in Richmond, VA

2019

  • Totokaelo returns to SoHo, at 61 Crosby Street (while renovation continues at 54 Crosby).